MassDel set to transform freight transport


(Photo: Anteneh Aklilu)

A modern freight platform called ‘MassDel Technology’ joins the market with an aim to bolster the transport sector.
“MassDel is a platform that facilitates bookings between shippers that need to transport goods, and carriers with available loads. Contrary to traditional freight brokers that still rely on manual processes such as telephone, email or personal contacts, MassDel utilizes software to automatically match shippers and carriers,” explained Tewabe Yilak, MassDel’s Digital Technology General Manager.
“We have started our operation in Addis Ababa and plan to serve other larger cities in Ethiopia and abroad,” he further said.
The system will cover areas where the existing vehicles have not been addressed via applying digital technology and offering more transparent, convenient and efficient services via breaking constraints created in due course of service delivery.
“The system is said to enhance productivity of freight transport vehicles through reducing information asymmetry between carriers and shippers, and provides customers with fast, affordable and secured delivery,” Tewabe remarked whilst highlighting the merits of the platform.
Speaking at the launching ceremony, the Innovation and Technology State Minister, Huria Ali stated that this type of digital platform or electronics has shown growth in the nation for the last two years.


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