Heineken introduces malt-based energy drink


The brewery giant Heineken Ethiopia officially introduced its latest product, a non-alcoholic Energy drink “BERTAT” to the Ethiopian Market. at a colorful ceremony attended by Hubert Eze, Managing Director of Heineken and other invited guests, the new nonalcoholic Energy drink was unveiled.
With the growing consumer demand for healthier products Heineken Ethiopia brings its malt based non-alcoholic energy drink Bertat, the first Energy Drink Proposition in a returnable glass bottle for the local market. As the nutrients can be quickly absorbed and processed by the body, malt beverages make for an ideal source of energy for individuals performing any mental or physical activity, they can serve as a quick energy boost or recovery drink.
BERTAT delivers instant energy as a regular energy drink while providing the goodness of malt as well as nutritional benefits of vitamin B6 & B12 as an additional advantage. In addition, BERTAT will solves the barrier of energy drinks tasting artificial with its natural malt base while being refreshing with its accessible fruity flavor.


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